tag:blogger.com,1999:blog-76978584141748216802024-03-19T11:42:44.446-07:00aPerfectidea.comaPerfectidea #MindinMotionUnknownnoreply@blogger.comBlogger67125tag:blogger.com,1999:blog-7697858414174821680.post-64090934215350279472015-01-24T16:05:00.000-08:002015-01-24T16:05:31.952-08:00aPerfectidea to get in now while you can. Aethlon Medical, Inc. Is a company that will be around for a very long time, INVEST NOW!<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjyHJWM6Q2UOnxP1rWxUAEi51asLUkUPCLgZHyoLtzOe6oxm_Bd_Ii64gyiH1FbY_aS2KdC2-Tiei50lX7l3lxymRusiBwMJkGoP7-SFIQQzaq8KfvXLx2tJXW3eSE7k_0gRUBVdHgSgDg/s1600/aethlon.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjyHJWM6Q2UOnxP1rWxUAEi51asLUkUPCLgZHyoLtzOe6oxm_Bd_Ii64gyiH1FbY_aS2KdC2-Tiei50lX7l3lxymRusiBwMJkGoP7-SFIQQzaq8KfvXLx2tJXW3eSE7k_0gRUBVdHgSgDg/s1600/aethlon.JPG" height="165" width="320" /></a>Aethlon Medical, Inc., is the United States based, developmental-stage company. The Company is engaged in creating medical devices that address unmet medical needs in cancer, infectious disease, and other life-threatening conditions. Company’s Aethlon ADAPT System is a revenue-stage technology platform that provides the basis for a new class of therapeutics that target the selective removal of disease enabling particles from the entire circulatory system. The Aethlon ADAPT product pipeline includes the Aethlon Hemopurifier to address infectious disease and cancer; HER2osome to address HER2+ breast cancer, and a medical device being developed under a contract with the Defense Advanced Research Projects Agency (DARPA) that would reduce the incidence of sepsis in combat-injured soldiers and civilians.<br />
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The Aethlon Hemopurifier® is a first-in-class medical device with broad-spectrum capabilities against viral pathogens, including the human immunodeficiency virus (HIV), hepatitis C virus (HCV) and numerous bioterror and pandemic threats. Human studies have demonstrated the Hemopurifier® to be safe and provide average viral load reductions of greater than 50% during four-hour treatment periods in both HCV and HIV infected individuals without the administration of antiviral drugs. The <br />
device is currently the subject of a human clinical study in India to evaluate its ability to accelerate viral load depletion when utilized in combination with HCV standard of care drug therapy. Aethlon is preparing to initiate the first U.S. clinical studies of Hemopurifier therapy based on the United States Food and Drug Administration's (FDA) approval of an Investigational Device Exemption (IDE) that was previously submitted by the Company. <br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEitxrSr-DXwnA6f3-PfAErrD0FF6Z01JkqT2-iNMv8bS6WAXzQ5B6XKAMEdlbvdDac74KXI6Ttn53yfchcNEQSQtf4eods4hXWnlSKy0K6R6XWzh6gZpf-W_xHDqe_t1CeTKSBuWT3-6is/s1600/hemopurifier.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEitxrSr-DXwnA6f3-PfAErrD0FF6Z01JkqT2-iNMv8bS6WAXzQ5B6XKAMEdlbvdDac74KXI6Ttn53yfchcNEQSQtf4eods4hXWnlSKy0K6R6XWzh6gZpf-W_xHDqe_t1CeTKSBuWT3-6is/s1600/hemopurifier.jpg" /></a><br />
In vitro studies have also documented that the Hemopurifier® captures exosomes underlying cancer, including colorectal, lymphoma, melanoma, ovarian, and breast cancer. We have expanded our exosome research programs through a collaborative agreement with the Sarcoma Oncology Center (SOC), based in Santa Monica, California. The SOC collaboration is studying the ex vivo effectiveness of the Aethlon Hemopurifier® to remove immunosuppressive exosomes from the blood of advanced-stage cancer patients. The study will evaluate 25 patients, five patients with metastatic cancer of the following types; non-small cell lung cancer, prostate cancer, melanoma, head and neck cancer, and sarcoma. Exosomes released by cancers have emerged to become an important therapeutic target in cancer care, as they are implicated in cancer survival, growth, and metastasis. Researchers have also identified that cancer-released exosomes assist tumors in evading the response of the immune system.<br />
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http://www.aethlonmedical.com/<br />
<br />Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-7697858414174821680.post-51270988204757937812014-09-26T15:47:00.001-07:002014-09-26T15:47:49.934-07:005 Things to Know About Ello, the Social Network with a Manifesto<br />
The Internet is abuzz over Ello, a new social network that launched this past summer and is enjoying a spike in sign-ups.<br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0hgWwEQA0Gwa6V5j51nb4z8Ur1fQonNKca_qHVuPm6P78092ARb4UpCzvHuC1fSlTDQeRCKU4UMKLiSaZTzR8fhzmAcTpFUYzuPUf8D8oJ-dAKPFnjmtq1DzZpAGPmYwR0J3E3fwlfoA/s1600/a-perfect-idea-logo.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0hgWwEQA0Gwa6V5j51nb4z8Ur1fQonNKca_qHVuPm6P78092ARb4UpCzvHuC1fSlTDQeRCKU4UMKLiSaZTzR8fhzmAcTpFUYzuPUf8D8oJ-dAKPFnjmtq1DzZpAGPmYwR0J3E3fwlfoA/s1600/a-perfect-idea-logo.png" /></a><br />
Ello describes itself as “simple, beautiful, and ad-free social network.” But others are calling it the “anti-Facebook,” partly because it doesn’t require people to use real identities. That issue recently came to a head when Facebook FB +2.03% ran afoul of drag queens who were using stage names instead of legal names for their profiles. The LGBT community is credited with putting some wind in Ello’s sails.<br />
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The idea that a fledgling social network might be able to challenge the Facebook juggernaut, and do so while promising an environment free of Facebook’s thorniest areas – ads and data tracking – has lips wagging.<br />
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If you aren’t caught up on Ello, here are five things to know:<br />
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<br />
What Exactly Is Ello?<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCEbCPlj-M7b60PKVQ5PbtZ8xBMnt_7im-NZUIjPiflPs5Bj0ZC30vK8wMmYk0ZEm_kKBjuxfsCbMQxoGCXrrGtUwdqOLCT2Yg0wVeqoO78ezLOUV7Hk2KtFAJG1aS0Bip4csfVRSI6uI/s1600/ello.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCEbCPlj-M7b60PKVQ5PbtZ8xBMnt_7im-NZUIjPiflPs5Bj0ZC30vK8wMmYk0ZEm_kKBjuxfsCbMQxoGCXrrGtUwdqOLCT2Yg0wVeqoO78ezLOUV7Hk2KtFAJG1aS0Bip4csfVRSI6uI/s1600/ello.jpg" height="240" width="320" /></a>Ello is a new, free social network built by artists and programmers. The main things you need to know are that Ello doesn’t show ads and claims it won’t sell data about you to third parties. Anyone who signs up for Ello can opt out of Google GOOGL +0.45% Analytics when visiting the site, which stops Google Analytics from using any data Ello may have collected about you. Ello also respects do not track settings in browsers, something other tech leaders like Yahoo have given up on recently.<br />
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Should Facebook Be Worried?<br />
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“Your social network is owned by advertisers.”<br />
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The first few lines of Ello’s manifesto are a thinly veiled dig at Facebook, which tracks people across the Web and uses the data so that marketers can better target people with ads. “You are the product that’s bought and sold,” the manifesto says, speaking to the growing frustrations of Facebook users.<br />
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Will Ello be a Facebook killer? For people tired of being tracked or for those who don’t want to use their real identities, Ello offers an alternative. The site says it will remain ad-free and that its entire structure is based around a no-ad and no data-mining policy.<br />
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But the last 10 years has seen challengers both big (Google+) and small (Path) fail to knock Facebook from its perch. It is too soon to tell if Ello is just a timely fad or a social network here to stay, but its buzz suggests there are pockets of people on the social web interested in alternatives.<br />
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Does Ello Collect Any Information?<br />
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Yes, it does.<br />
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Ello collects location, language, referring web sites and time spent on Ello. Before that information is stored anywhere, such as Google’s servers, Ello says the IP address (sort of like a computer’s social-security number) logged during your visit is stripped and anonymized – meaning it is difficult for Ello, Google or anyone to trace the data back to any one user.<br />
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According to its privacy policy, Ello uses this information “to understand how people use Ello” and to help it improve. You can opt out of sharing any information at all.<br />
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There are certain caveats, Ello says. If you use either Google’s Chrome web browser, an Android smartphone, or Google services like search or YouTube, your web browser or device may send data back to Google that Ello can’t control.<br />
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How Will Ello Make Money?<br />
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Ello is free, but it is still a for-profit outfit. It plans to make money by occasionally offering paid add-on features. The “Coming Soon” section of Ello’s website lists a number of features down the road, including multimedia commenting, a notification center, private messaging and video integration. It’s unclear which of those will be paid add-ons.<br />
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Can I Join?<br />
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The site is free to join but still in beta. You can only join by receiving an invitation from someone already on the site or by requesting one here.<br />
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Don’t hold your breath. This past week, Ello went from receiving 4,000 invite requests an hour to 31,000 requests an hour, according to Betabeat. Invites have even popped up on eBayUnknownnoreply@blogger.com0tag:blogger.com,1999:blog-7697858414174821680.post-13842109543217885162014-09-10T04:04:00.000-07:002014-09-10T04:04:14.576-07:00Facebook now worth more than $200 billion<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgc4O4X10-GLLL_mLqDJ-BQInF68ctx26r07O_XWp_6pPqbk5UGCttHU7cbQnrZ846CuaZjZfoHV17CKncoWrErD_Ks9SmgXtMuG16nWBDequdQuAp3jtO03hSAdVxNdS3oXa1qoSiygnA/s1600/a-perfect-idea-logo.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgc4O4X10-GLLL_mLqDJ-BQInF68ctx26r07O_XWp_6pPqbk5UGCttHU7cbQnrZ846CuaZjZfoHV17CKncoWrErD_Ks9SmgXtMuG16nWBDequdQuAp3jtO03hSAdVxNdS3oXa1qoSiygnA/s1600/a-perfect-idea-logo.png" /></a></div>
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<span style="font-family: Georgia, Times New Roman, serif;">SAN FRANCISCO (MarketWatch) -<span style="color: #38761d;"> Facebook Inc. FB, -1.57% shares</span> rallied Monday as the social network's market cap continued climbing above the $200 billion mark. Facebook crossed that milestone on Friday when the Internet powerhouse's market value climbed to $200.9 billion. On Monday, Facebook shares edged higher by about 1% to close at $77.89, pushing its market value up to $202.5 billion. Facebook shares have risen more than 40% year-to-date.</span><br />
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**Benjamin Pimentel has no affiliation with aPerfectidea.com (Article written)<br />
<br />Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-7697858414174821680.post-5775308505038491012013-12-17T19:16:00.002-08:002013-12-17T19:16:17.230-08:00Facebook launches video ads.. #FB @ $54.90 a share... NICE!!<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjhIfx5FMgDNQPWEpr5wse03K7Qb6nx16bg5-4vgRH3Q85WxWmtcgnWhEIdT1IduiwCnlPpY_xYT0c4L9C6SHkpQ3aAzvmfLxhg13EX6f300Zf18J7BwJliP0_eZ1MgKPBuPAoDZ6G9-8I/s1600/api.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="232" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjhIfx5FMgDNQPWEpr5wse03K7Qb6nx16bg5-4vgRH3Q85WxWmtcgnWhEIdT1IduiwCnlPpY_xYT0c4L9C6SHkpQ3aAzvmfLxhg13EX6f300Zf18J7BwJliP0_eZ1MgKPBuPAoDZ6G9-8I/s320/api.jpg" width="320" /></a></div>
The feature offers companies a new way to promote movies and products on smartphones and computers, and is being tested with a small group of Facebook users.<br />
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"Rather than having to click or tap to play, videos will begin to play as they appear onscreen -- without sound," Facebook (FB, Fortune 500) said in a statement. When users tap the videos, the sound will turn on and the video will play in full-screen mode.<br />
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Investors cheered the news. Shares of Facebook (FB, Fortune 500) gained nearly 2% in early trading and hit a new all-time high on hopes that the new video ads will boost the company's revenues.<br />
Related: Instagram launches direct messaging<br />
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Analysts at Oppenheimer estimate Facebook could gain as much as $8.4 billion per year in revenue once the program is fully rolled out.<br />
But don't expect a flood of video to start clogging up your online experience just yet.<br />
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The company says only a few Facebook users will see video ads this week. It's testing the feature with one company, Summit Entertainment, which is promoting its new movie Divergent, starring Kate Winslet.<br />
Facebook has been working to improve the video experience for users since September. It says users view, like, share and comment on content more often if videos begin playing automatically.<br />
For users who don't want to see the videos, Facebook suggests quickly scrolling past them.<br />
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Facebook also says the new ads will not eat into mobile data plans, explaining that videos will only download when devices are connected to WiFi.Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-7697858414174821680.post-77036562896315405622013-10-19T05:25:00.005-07:002013-10-19T05:25:52.913-07:00aPerfectidea.com | The Next Evolution of Facebook Platform. Stock is CURRENT and UPDATED. :)<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXWqABWng2qCas2xjs-Q6RFpte7FOcQtChS7VkYkr7olXV95WXI9CYxWkX4eoFJoOCZKf3cT07BsDTLy4HN_o7DFULuhPcAagVJAGBW3CvP7JZSFPkmr01_wgV-WPt-5d6ohidh8bb8m4/s1600/api.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXWqABWng2qCas2xjs-Q6RFpte7FOcQtChS7VkYkr7olXV95WXI9CYxWkX4eoFJoOCZKf3cT07BsDTLy4HN_o7DFULuhPcAagVJAGBW3CvP7JZSFPkmr01_wgV-WPt-5d6ohidh8bb8m4/s320/api.jpg" width="320" /></a></div>
Just last week, a small chunk of the tech press was surprised to find invitations for a Facebook announcement waiting in their mailbox.<br />
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“A small team has been working on a big idea,” it read.<br />
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The only other thing Facebook would say about the announcement is that they’d be showing a “new product”. No comment on what it might be, or which team it would come from. With that said, we think we’ve got a pretty good idea of what to expect.<br />
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READ THE LATEST PRODUCT INFO / FOR STOCKHOLDERS ALSO!<br />
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The Next Evolution of Facebook Platform - <a href="https://developers.facebook.com/blog/post/377/">CLICK HERE</a><br />
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THANK YOU ALL!<br />
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<br />
aPerfectidea...STARTS HERE!<br />
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<br />Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-7697858414174821680.post-13996575558686048752013-08-07T09:49:00.002-07:002013-08-07T09:49:40.426-07:00Here is a Perfect example of a Strategic Domain Name Marketing Campaign..<iframe allowfullscreen="" frameborder="0" height="400" scrolling="no" src="http://www.ispot.tv/share/7q7l" width="500"></iframe>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-7697858414174821680.post-31310772892840528382013-08-05T07:08:00.002-07:002013-08-05T07:11:52.505-07:00Facebook Hires First CMO Gary Briggs From Google.Facebook has tapped a seasoned technology marketing executive most recently with Google to be its first-ever CMO.
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhGnjrZlz2-fvJ9OAyvCVCMHtpycTcvkvN01XQiwxPccJUKPXKVJYXM7M8ZMFPnZfMUde3mfotgenMjEt8FgxihE4cvy0IyyyZa58wQfMTSwrH00DOFIqmAxYTpxaYKJUwL3vfaN9_ktxI/s1600/ebay_gary_briggs.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5xjfk858VC8csbLPJALJwd2qG7SWmwQstkC8Z_QN_hYP76wEXye7DMjUuuFx-GdwCuDjflTovH69S6bXzNx2kxG_GD-guzkNbqopXfg6EtfYJT9rS9MXuOdeW0yH1ruGma7vPjAIx0Wg/s1600/apinew.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5xjfk858VC8csbLPJALJwd2qG7SWmwQstkC8Z_QN_hYP76wEXye7DMjUuuFx-GdwCuDjflTovH69S6bXzNx2kxG_GD-guzkNbqopXfg6EtfYJT9rS9MXuOdeW0yH1ruGma7vPjAIx0Wg/s320/apinew.jpg" width="320" /></a></div>
Gary Briggs, who'd previously been chief marketer at Motorola Mobility upon Google closing its acquisition of the hardware maker in May 2012, is taking on the role of CMO. He officially replaces Eric Antonow, VP-product marketing, who's overseen the company's marketing efforts since 2010.<br />
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Briggs has been tasked with leading Facebook’s marketing and branding efforts, according to AdAge, and will oversee the Facebook teams responsible for product marketing, platform marketing and events, communication design, brand marketing and content strategy.<br />
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"Facebook isn't just a company. For more than a billion people, it's their connection to the friends and things they care about most," Briggs said in a statement. "Telling the story of such an important and still very young brand is an incredible opportunity, and I cannot wait to get started." - Gary Briggs
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhGnjrZlz2-fvJ9OAyvCVCMHtpycTcvkvN01XQiwxPccJUKPXKVJYXM7M8ZMFPnZfMUde3mfotgenMjEt8FgxihE4cvy0IyyyZa58wQfMTSwrH00DOFIqmAxYTpxaYKJUwL3vfaN9_ktxI/s1600/ebay_gary_briggs.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhGnjrZlz2-fvJ9OAyvCVCMHtpycTcvkvN01XQiwxPccJUKPXKVJYXM7M8ZMFPnZfMUde3mfotgenMjEt8FgxihE4cvy0IyyyZa58wQfMTSwrH00DOFIqmAxYTpxaYKJUwL3vfaN9_ktxI/s400/ebay_gary_briggs.jpg" /></a><br />
Meanwhile, take a look at the latest Stock Price. #HeLLzYes<br />
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<br />Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-7697858414174821680.post-26867394868950484072013-07-01T17:54:00.001-07:002013-07-01T17:55:37.572-07:00Domain Name Branding Strategy | aPerfectidea #MindinMotion<div style="background-color: white; padding-left: 10px; padding-right: 10px;">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMANhOv7FQ5Ny3vJG365PqtwsE_n4oC5bHCRlJSjwV-qQxBG4wmUJmBvsNsVibNRWC5w-VfTkOW3Q1ZLVHetUb6fktJY8kT9YcOnbmb5cgo8ZfoeL5lPwrjwPv0893P-4Fe9dN8GXeBFo/s400/3.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMANhOv7FQ5Ny3vJG365PqtwsE_n4oC5bHCRlJSjwV-qQxBG4wmUJmBvsNsVibNRWC5w-VfTkOW3Q1ZLVHetUb6fktJY8kT9YcOnbmb5cgo8ZfoeL5lPwrjwPv0893P-4Fe9dN8GXeBFo/s320/3.jpg" width="320" /></a></div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-7697858414174821680.post-32688633896719937932013-04-11T08:38:00.001-07:002013-04-11T08:38:35.941-07:00Facebook unveils sharper ad-targeting tool<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEitYjjE5wq2WmRANDSLkd0cQP3M895bs3ctt3WpkT8zyhlGqeeIzm3FW7j4OIEGD0gaX_eS07XSL-k2Ypy3fByjF-LppU69MxDSQe2Lb09LWn-PlXJn32c9HpsmqIvb2CHUmLz2dVA3i04/s1600/3322.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEitYjjE5wq2WmRANDSLkd0cQP3M895bs3ctt3WpkT8zyhlGqeeIzm3FW7j4OIEGD0gaX_eS07XSL-k2Ypy3fByjF-LppU69MxDSQe2Lb09LWn-PlXJn32c9HpsmqIvb2CHUmLz2dVA3i04/s320/3322.jpg" width="320" /></a>Facebook’s FB +1.78% “partner categories” feature, which was unveiled Wednesday, lets advertisers target ads to “more categories of people,” the company said in a blog post.
“For example, a local car dealership can now show ads to people who are likely in the market for a new car who live near their dealership,” the post said.
Currently, advertisers can show ads to users based on their “expressed interests” on Facebook.<br />
<br />
With the new feature, advertisers can also show ads to users “based on the products and brands they buy across both desktop and mobile.”<br />
<br />
Wedbush analyst Michael Pachter said the feature is similar to how Google’s GOOG -0.26% business works.
“It’s a good move, and will give advertisers greater confidence that they are reaching a relevant audience,” he told MarketWatch.<br />
<br />
The feature “adds a self-serve feature that will enable local ad purchases. It makes Facebook more robust for the average advertiser.”
The new feature will initially include 500 unique groups. Facebook stressed that “no personal information is shared between Facebook, third parties or advertisers.”
Click to Play
Mossberg reviews Facebook Home
Facebook's Home app is the boldest attempt by a non-software company to re-imagine a phone's interface, Walt Mossberg says on digits.<br />
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“The advertiser only knows the size of the audience and can’t access any information about individuals included in a category,” the post said.
Facebook has gotten in trouble in the past for they way it handled user information, particularly their purchases.<br />
<br />
The company was sued a few years ago over a feature called Beacon, in which users’ transactions were posted on their public profiles. Facebook later shut down the program after it settled a class-action suit.
Paul Levy, an attorney with Public Citizen, a legal-advocacy organization based in Washington, said the new Facebook offering can still raise privacy issues.
“I have mixed feelings,” he told MarketWatch. “There are some privacy concerns, even if the data is not individualized. You sort of worry about the data accumulation.”<br />
<br />
He added that “once the database exists, it can be subpoenaed, and some people don’t like the fact the system marks them down because it’s creepy.”
Facebook shares closed trading on Wednesday up 3.7% at $27.57.Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-7697858414174821680.post-48697628979450060342013-03-21T12:34:00.001-07:002013-03-21T12:34:43.340-07:00Facebook Presence Is an Important Clue to a Social Venture's Future!<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghiQ4UgaevlGvEAThP9OAsYjk-8KgYqgi0T2MLldvsPeqX6oB1mIlRrv5bSwCCDQP4V0MPpuTPc75XcSJdEJnPpvT5xo4rOhaSter1vuMdLYjG3jLGVcTCkABhBykAbsLycl-T330Z9Qc/s1600/aaaaaaaa.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghiQ4UgaevlGvEAThP9OAsYjk-8KgYqgi0T2MLldvsPeqX6oB1mIlRrv5bSwCCDQP4V0MPpuTPc75XcSJdEJnPpvT5xo4rOhaSter1vuMdLYjG3jLGVcTCkABhBykAbsLycl-T330Z9Qc/s320/aaaaaaaa.jpg" /></a>Fledgling social entrepreneurs may have a lot of passion, but they usually don't have much of a track record, a circumstance that leaves would-be backers to wonder: Which have the potential to become genuine world-changers? Which are likely to achieve significant social impact within an attractive business model? Potential customers are also left wondering: Which of these ventures are worthy of my attention and support?
It turns out one of the best clues may be on Facebook.
Last summer, Social Enterprise @ Goizueta set out with Village Capital, a peer-based accelerator program, to learn (among other things) whether social entrepreneurs with larger social-media followings are showing greater commercial promise.<br />
<br />
In an analysis of data from roughly a hundred social entrepreneurs, we found a clear connection between a venture's Facebook presence and its commercial performance.
The average annual revenue for ventures that had set up dedicated Facebook accounts was roughly $142,000, considerably greater than the $77,000 for ventures that hadn't set up such accounts. For those with Facebook accounts, the correlation between number of likes and revenue earned was a robust 0.38 (correlations range from zero to one). Social ventures with bigger Facebook networks also were more successful in raising capital: The correlation between number of Facebook likes and capital raised was 0.34.
Ventures with active Twitter accounts earned more revenue, on average (roughly $149,000, compared with $69,000), and raised more capital ($147,000 versus $67,000).<br />
<br />
However, the number of followers showed practically zero correlation with revenue earned or capital raised.
What does this mean for would-be investors and for the supporters (both individuals and organizations) of social entrepreneurs? A larger Facebook network suggests that a social-venture idea has legs. It seems to signal that an enterprise's theory of how to effect change resonates with a lot of people and that the organization is developing a "voice" for effectively communicating its ideas to customers — a crucial success factor. In other words, show me a fledgling enterprise with a big Facebook following, and I'll show you a venture that's poised to bring in revenue and capital over the short term.<br />
<br />
So what does it take to create these larger online networks?<br />
<br />
Here, we gleaned some additional insights from a separate analysis of 281 social ventures that applied to participate in the 2010 or 2011 Summer Institutes run by the Unreasonable Institute, the Colorado-based social-enterprise accelerator.<br />
<br />
We found that social media is a young person's — specifically, a young woman's — game. Ventures with founders over the age of 40 tend to be less adept at developing their social-media networks, and female entrepreneurs are building stronger social-media presences.
Ventures dedicated to peace or human rights do significantly better when it comes to developing larger Facebook presences. On the other hand, Twitter-network advantages are observed among social ventures that are working in the Americas and among entrepreneurs who were invited to participate in the Summer Institute programs. The former effect might reflect the supply or demand of social-media networking — American social entrepreneurs might have better savvy, or typical stakeholders in the Americas might be more faithful users of Facebook and Twitter. The latter effect points to a possible specific benefit flowing to social entrepreneurs who participate in accelerator programs.<br />
<br />
A multipronged approach to social media seems to pay off. Facebook likes increase when a venture has an active Twitter and LinkedIn presence. Similarly, Twitter followers are more numerous when the venture is active on Facebook and LinkedIn. This makes sense to Milaap.org, a social enterprise in Bangalore that crowdsources low-cost capital for microfinance institutions through its online platform. Milaap.org is highly successful with its social-media efforts and emphasizes that it works hard to link Facebook and Twitter as closely as possible.
One of the most encouraging findings to emerge from our research is that when it comes to generating social-media followings, social ventures in internet or marketing sectors don't do any better than their peers in other fields. Nor do we see advantages for entrepreneurs with deep experience or advanced degrees.<br />
<br />
What this last point implies is that you don't need to be a high-tech whiz, a marketing expert, an experienced entrepreneur, or an academic star to generate social-media excitement about a world-changing venture. Instead, all social entrepreneurs should simply "keep an eye on what's trending, what people are talking about, what memes are popular — and then tap into that," says Shubhashree Sangameswaran of Milaap.org. Sangameswaran advises would-be entrepreneurs to "spend time figuring out what kind of an audience you'd like to attract. Then, create good content that's relevant to your field, and engaging. Basically, be visible."
Good advice, because the data seem to show that it is just this kind of visibility that translates into greater revenue and investment, two critical inputs for any entrepreneur who genuinely wants to change the world.Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-7697858414174821680.post-39656128317408973132013-03-15T05:56:00.002-07:002013-03-15T05:56:17.677-07:00Facebook working to incorporate hashtag: WSJ<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhkJVOiCT_VVBE2TnsxzxXLIMHFnmfqwSiNhvHYRxFunFYEu8OiUIwaUxHwbGFm3yxHNNpk8Nly_51L1TcnL2TMRQ6UeGP7SLB4c6So_ackeC5f9BNqE8DHenhT-DzVAiBM6nZmnb8tXsQ/s1600/hashtag-fbd.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhkJVOiCT_VVBE2TnsxzxXLIMHFnmfqwSiNhvHYRxFunFYEu8OiUIwaUxHwbGFm3yxHNNpk8Nly_51L1TcnL2TMRQ6UeGP7SLB4c6So_ackeC5f9BNqE8DHenhT-DzVAiBM6nZmnb8tXsQ/s320/hashtag-fbd.png" /></a><span style="font-size: large;">SAN FRANCISCO (MarketWatch) - Facebook Inc. FB +0.30% is planning to incorporate the hashtag, the symbol of rival Twitter, into the social networking site's service, The Wall Street Journal reported on Thursday. </span><br />
<span style="font-size: large;">The report cited unnamed sources. The move would enable Facebook to index conversations, making it easier for users to follow and take part in conversations on specific topics. The hashtag helped turn Twitter into a major social networking destination. Shares of Facebook FB +0.30% traded mostly flat in after-hours trading.</span>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-7697858414174821680.post-31912647185026567112013-03-09T09:46:00.000-08:002013-03-09T09:49:33.305-08:00aPerfectidea for FB to Make their Stock Skyrocket (I am an Investor)<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiw42epDO1WrPYPttXIhODm6pdaR-YT4hSOXtyLQdY6qPR6s2SWLFMFFfGH4eybYNQe1MOkh3Ww3f1njcZU2cZFxbkCL4Nv4iN-e51dyiH7JGZrG_bv_38DBIEFZAoNj_SeSbmHSYAGm50/s1600/aaaaaaaaaaaaaaaaa.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiw42epDO1WrPYPttXIhODm6pdaR-YT4hSOXtyLQdY6qPR6s2SWLFMFFfGH4eybYNQe1MOkh3Ww3f1njcZU2cZFxbkCL4Nv4iN-e51dyiH7JGZrG_bv_38DBIEFZAoNj_SeSbmHSYAGm50/s320/aaaaaaaaaaaaaaaaa.jpg" width="320" /></a></div>
<span style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">aPerfectidea Inc.</span><br />
<br style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;" />
<span style="background-color: white; color: #222222; font-family: arial, sans-serif;"><b><span style="font-size: large;">Facebook premium acct.</span></b></span><br />
<span style="font-size: large;"><b>Proposal for FACEBOOK</b></span><br />
<span style="font-size: large;"><b><br style="background-color: white;" /></b></span><span style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">$59.99 - yearly fee</span><br />
<span style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">Fb phone - supplied with premium account</span><br />
<span style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">Wifi Internet monthly - supplied with premium acct.</span><br />
<br style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;" />
<span style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">additional features | apple/FB merge?</span><br />
<span style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;"><br /></span><span style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">Incase a customer gets their ipad/iphone/facephone stolen... Make this idea work.. below..</span><br />
<span style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;"><br /></span>
<span style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">iPad key entry already</span><br />
<span style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">after 20x someone tries to get into the device.. - try to use keypad lock.</span><br />
<span style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">When not successful, the iAlert.me</span><br />
<span style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">Text number</span><br />
<span style="background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px;">GPS location - allows client to find exact phone, ipad, facephone</span>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-7697858414174821680.post-79728412439907155802013-02-13T11:31:00.002-08:002013-02-13T11:31:29.248-08:00Facebook works to claw back gains as it tightens ad deals.<br />
<div style="text-align: center;">
<span style="color: #3d85c6;">Facebook shares picked up some modest gains on Wednesday morning, following a report that it is tweaking one of its marketing programs in such a way to give preference to companies who buy ads on the social network.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUcsgbU9ycQa6G6sRcaAoes2E828eTGF4Gla_gYqRAt5FGsYcMpmsLWAUJGE_OZuIjR1a186RgG6J7ANA0rN1qmWcD63tMc0N78V5frhbHjAJ8Y6_bQIszOF4mf2ntjVF7nMkc_j8BNvYP/s1600/fbcurrent.PNG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="161" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUcsgbU9ycQa6G6sRcaAoes2E828eTGF4Gla_gYqRAt5FGsYcMpmsLWAUJGE_OZuIjR1a186RgG6J7ANA0rN1qmWcD63tMc0N78V5frhbHjAJ8Y6_bQIszOF4mf2ntjVF7nMkc_j8BNvYP/s320/fbcurrent.PNG" width="320" /></a><span style="color: #3d85c6;">The news was reported by Business Insider, which cited an email that Facebook allegedly sent to clients of Facebook’s Preferred Marketing Developers badge system. The email said the new badge criteria “will include a focus on paid media” as part of an effort to make the PMD program “even stronger by raising the bar.”</span></div>
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<span style="color: #3d85c6;">A Facebook representative could not be immediately reached for comment.</span></div>
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<span style="color: #3d85c6;"><br /></span></div>
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<span style="color: #3d85c6;">The stock picked up about 1.5% to trade at $27.80 on Wednesday morning. Facebook shares have been on a mostly downward slope since the company’s fourth-quarter report on Jan. 30. The modest beat — coupled with stated plans to ramp up spending — spooked investors and triggered a rash of downgrades. The shares are still more than 10% below their level prior to the report.</span></div>
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<span style="color: #3d85c6;"><br /></span></div>
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<span style="color: #3d85c6;">– Dan Gallagher</span></div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-7697858414174821680.post-13564978104788222402013-01-25T12:19:00.001-08:002013-01-25T12:19:23.729-08:00Bing Adds 5x More Facebook Content to its Search Results<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiPlBSc1bzqG4V2LeC3Me-sqE9IlfBr3bx_843O0aHjG0utURS34tnU2LbdOd0GkeNgPh2AOXO0-GShlt7BDAO7RNqPDdHvUyJh0VXMzlBWuYGrYYQRfZicbivMGu3jwruFalZ-EqyDQN8/s1600/google-bing-facebook.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="193" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiPlBSc1bzqG4V2LeC3Me-sqE9IlfBr3bx_843O0aHjG0utURS34tnU2LbdOd0GkeNgPh2AOXO0-GShlt7BDAO7RNqPDdHvUyJh0VXMzlBWuYGrYYQRfZicbivMGu3jwruFalZ-EqyDQN8/s320/google-bing-facebook.jpg" width="320" /></a></div>
Just a couple days after Facebook's hyped up "secret" announcement was revealed to be Graph Search -- which, powered by Bing, uses social signals to try to create a truly social search experience within Facebook -- Bing has announced that its search results will now feature 5x more content from users' Facebook friends, including status updates, links, and comments. Big surprise, right? You know ... a little of the 'ol "you scratch my back, and I'll scratch yours" action? Okay, okay, so in the marketing world, we call this 'co-marketing.'<br />
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In any event, let's take a closer look at the social changes Bing has made to its search engine results, and why, at least as a marketer, you should give a hoot.<br />
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<b><i>What Has Changed About Bing's Search Results</i></b><br />
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I know what you're thinking, you well-informed marketer, you: "But Bing was already incorporating social data from Facebook into its search results." Yes, this is true. Back in June, 2012, Bing started including Facebook Likes, photos, and profile information into search results. But now, there's even more. Five times more, to be exact. In addition to the Facebook results Bing was already showing, now you'll also see status updates, shared links, and comments -- all served up to you in the far-right sidebar of Bing's new three-column design when you connect your Facebook account, as pictured below<br />
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So if you were to do a search for, say, "Boston restaurants" as I did above, you'd get organic results on the left, PPC results in the middle, and primarily Facebook results on the right, which could include anything from shared links, photos, comments, status updates, or Likes from your friends about restaurants in Boston. Pretty helpful if you're a user trying to decide where to go out to eat on a Friday night, right?<br />
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While social results aren't limited just to Facebook content -- they also include other social networks like Twitter, Quora, Foursquare, etc. -- Bing seems to be featuring Facebook results most prominently.<br />
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<b><i>Why Marketers Should Care</i></b><br />
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Whether or not you choose to use Bing for your own personal search engine needs, there are people out there who do. In fact, according to comScore, Bing is at an all-time high. Its 16% market share is second to Google's 66.9% as of October 2012. And after Bing's Bing It On Challenge -- which pitted Bing's search results against Google's in a blind comparison test and showed that people preferred Bing results to Google’s nearly 2:1 -- of people who identified Google as their primary search engine, 33% said they would use Bing more often after taking the challenge.<br />
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So yes, believe it or not, there is a good chunk of users -- many of which are probably your prospects -- who are using Bing to power their searches. And with the increased emphasis on content from Facebook in its search results, you can't really afford to miss out on a piece of that pie. So the lesson is probably one you've heard from us time and time again, but that's only because the changes search engines are making to take more and more social cues into consideration just keep on coming. And it's not just about creating a Facebook page so you can share your content and engage with fans on your own terms, either. It's also about consistently creating content that people will naturally want to share on Facebook and in other social networks -- which can then also show up in their friends' search results.<br />
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So hop to it, marketers! Social in search is here to stay, and you can't afford to miss out.<br />
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<b><i><span style="color: red;">What do you think of Bing's partnership with Facebook?</span></i></b><br />
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As a Marketing professional and consultant to Microsoft I was fortunate to play a part in some of these efforts. For me the key underlying importance of this announcement is the platform nature of Bing’s efforts. Microsoft has made clear that it values and is pursuing a partnership based approach to search. <br />
While vertical integration efforts in OEM/partnership channels may lead people to think that Microsoft’s partnership commitments are in question, efforts like these should make clear that the company has not abandoned its partnership roots that made Windows the franchise it is today. Microsoft appears rather to making an effort to set minimal customer experience standards for its brand, and deliver a platform for innovation where it will work with partners to deliver more value to their shared customers. <br />
The benefit is great for consumers. Partner/Microsoft Bing efforts will increasingly incorporate data that makes search results more relevant. Bing’s partnership framework allows people who make investments in more segmented and specialized networks to best leverage those past investments by using Bing. Greater search relevancy with Bing drives great conversion which benefits marketers that also opt to use Bing. I for one would love to see true quant analyses case study of the impact of these efforts on ad conversion and customer satisfaction. <br />
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While some companies seek to vertically integrate and subsume virtually all the value in an ecosystem, Microsoft’s looks to be working intimately with partners to deliver a richer and better online experience. It’s easy to question the motivations, but in the end it’s really all about the value delivered to customers. For Facebook users, of which there are a few, I suspect that Bing now delvers much more value than Google. <br />
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Facebook Marketing | Facebook and Bing Partnership | FaceBing<br />
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-7697858414174821680.post-83305881750480166922013-01-22T01:05:00.001-08:002013-01-22T01:06:21.749-08:00Trailer for aPerfectidea.com - Hope you like it!<iframe width="595" height="400" src="http://www.youtube.com/embed/22I9fuJJIUs" frameborder="0" allowfullscreen></iframe>
<br />
<br />
What do you desire?
What makes you itch? What sort of a situation would you like?
Let’s suppose – I do this often in vocational guidance of students. They come to me and say, “Well, uh, we’re getting out of college, and we haven’t the faintest idea of what we want to do.”
So I always ask the question, “What would you like to do if money were no object? How would you really enjoy spending your life?”
Well, it’s so amazing. As a result of our kind of educational system, crowds of students say, “Well, we’d like to be painters, we’d like to be poets, we’d like to be writers. But as everybody knows you can’t earn any money that way.”
Or another person says, “I’d like to live an out-of-doors life and ride horses.”
I said, “Do you want to teach at a riding school? Let’s go through with it.<br />
<br />
What do you want to do?”
When we finally got down to something which the individual says he really wants to do. I will say to him, “you do that, and forget the money.
Because if you say that getting the money is the most important thing, you will spend your life completely wasting your time. You will be doing things you don’t like doing in order to go on living that is to go on doing things you don’t like doing. Which is STUPID!
Better to have a short life that is full of what you like doing than a long life spent in a miserable way.
And after all, if you do really like what your’e doing, it doesn’t matter what it is, you can eventually become a master of it. It’s the only way to become a master of something, to be really with it. And then you’ll be able to get a good fee for whatever it is.
So don’t worry too much.<br />
<br />
Somebody’s interested in everything. And anything you can be interested in, you’ll find others who are.
But it’s absolutely stupid to spend your time doing things you don’t like in order to go on doing things you don’t like and to teach your children to follow in the same track. See, what we’re doing is we’re bringing up children, and educating them to live the same sort of lives we’re living in order that they may justify themselves and find satisfaction in life by bringing up their children to bring up their children to do the same thing. It’s all wretch and no vomit. It never gets there!
And so therefore it’s so important to consider this question.<br />
<br />
“What do I desire?”<br />
<br />
Daniel Sciascia<br />
aPerfectidea.com<br />
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<br />Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-7697858414174821680.post-31849416488977286612013-01-19T23:09:00.001-08:002013-01-19T23:09:00.259-08:00#Truth <div class="separator" style="clear: both; text-align: center;">
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-7697858414174821680.post-41805995234288166832013-01-16T21:33:00.001-08:002013-01-16T21:34:47.502-08:00Mark Zuckerberg explains Facebook's new Graph Search<iframe width="600" height="250" src="http://www.youtube.com/embed/U94DTrjAvuA" frameborder="0" allowfullscreen></iframe><br />
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Although the stock market yawned at Facebook's announcement of "Graph Search," its new search service, with investors wagering it would only hurt smaller, vertical search services like Yelp and Linkedin, the truth is that it is potentially much more significant than that.
For the last several years Google's management has had two nightmares. </div>
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The first focused on the mass migration in internet usage from computers to smartphones, a development that threatened Google's core business -- search engine advertising -- because phone makers (read: Apple) had no incentive to integrate Google's ads (as opposed to its search results) into their handset displays.
Google's second nightmare is about Facebook. Increasingly, the digital universe consists of two internets: The vast universe that Google is able to index and search; and the walled-off portion, accounting for some 20-30 percent of total internet usage, represented by Facebook -- which Google most definitely is not able to index and search.
In this nightmare, Mark Zuckerberg calls a press conference one day to announce that he has launched his own search engine that does everything that Google does -- plus, its searches include all relevant content on Facebook (which is not only off-limits to Google, but, given the nature of social media, could generate the most useful and user-specific search results of all).</div>
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Facebook's launch of its Graph Search tool, in combination with its announced alliance with Microsoft's Bing search service, is Google's nightmare come true. Facebook + Bing = a much enhanced version of Google. While Google has been able to neutralize the smartphone threat with the development of its Android operating system for phones, it will have a hard time matching that feat against Facebook's invasion of Google's search business.
Anticipating Facebook's latest move, Google has invested heavily in its own social media business, Google+. But Google+, despite its early growth, impressive technology and considerable promise, is still dwarfed by Facebook and its one billion active users. </div>
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For Google, Facebook (together with Bing) is an even more formidable rival than Apple. Apple's revenue is concentrated in hardware sales, not advertising. But both Google and Facebook derive most of their revenue, and nearly all of their profit, from advertising. Each succeeds at the expense of the other.
And even if Facebook fails to trigger a mass shift in ads from Google's platform to Facebook's, its presence almost certainly will bid down the price of internet search advertising, which will hit Google's profits even if Google manages to hold on to its dominant market position.
Google is going to have a hard time finding relief from its </div>
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Facebook nightmare. Win or lose, it now confronts a much bigger Facebook challenge than is generally realized.
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Peter Scheer is executive director of the First Amendment Coalition, a nonprofit dedicated to free speech and government transparency. The views expressed here do not necessarily reflect the views of the Coalition. Scheer is a regular user of both Google and Facebook.</div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-7697858414174821680.post-79255072176406324462013-01-10T23:16:00.000-08:002013-01-10T23:16:02.790-08:004 possibilities for **NEW** Facebook Products<div class="separator" style="clear: both; text-align: center;">
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<span style="font-family: Trebuchet MS, sans-serif;">Facebook FB +5.26% sent out media invitations late Tuesday for a Jan. 15 event at the company’s headquarters in Menlo Park, Calif. That has sparked speculation that the social network is about to unveil a major product announcement.
The buzz spread to Wall Street on Wednesday, where Facebook shares jumped 5.3% to close at $31.59. </span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">The stock passed the $30 mark for the first time since July last year — when the stock was in rapid descent following what was considered to be a disappointing IPO at $38 a share.
Some analysts are betting that the Facebook’s announcement has something to do with two key areas: online ads and mobile. </span><br />
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<span style="font-family: Trebuchet MS, sans-serif;"> The company has rolled out a series of new online-advertising services, including its new Facebook Exchange, as well as changes to the way it displays and promotes posts and sponsored ads.
“They are all about monetization, so [Facebook] will probably talk about promoted offers, which I’ve seen a lot of lately,” Wedbush analyst Michael Pachter told MarketWatch. “But it could be yet another new product.” </span><br />
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<span style="font-family: Trebuchet MS, sans-serif;"> Analysts have speculated that Facebook may surprise the tech world by venturing into new frontiers. Here are four possibilities that have been mentioned, and what some industry watchers think: </span><br />
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<span style="font-family: Trebuchet MS, sans-serif;"> 1. <span style="font-size: large;"><b>A smartphone</b></span>
The company could build its own smartphone, but many analysts think that is a long shot. “I’m skeptical they will ever bring a phone to market,” Tim Bajarin of Creative Strategies told MarketWatch, while Roger Kay of Endpoint Technologies Associates said “a phone seems odd.”
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Sony steps up smartphone battle
CES has seen the debut of various devices, including ultra-HD TVs, smartphones and other smart wares. Daisuke Wakabayashi talks about the trends this year.
But Crawford Del Prete of IDC gives a Facebook phone a 65% probability, noting that the company may “want to control more of the experience in the mobile environment” and take on Android — rival Google Inc.’s GOOG +0.66% popular mobile platform. Such a move could “create a better Facebook experience,” Del Prete added.
Chief Executive Mark Zuckerberg largely has dismissed the idea of a “Facebook phone” in public comments. In the company’s second-quarter earnings call on July 26, he said the company is better off supporting all of the mobile ecosystems and having a presence on an array of smartphone devices: “There are lots of things that you can build in other operating systems as well that aren’t really like building out a whole phone, which I think wouldn’t really make much sense for us to do.” </span><br />
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<span style="font-family: Trebuchet MS, sans-serif;"> 2. <b><span style="font-size: large;">A Search Engine</span></b>
Bajarin thinks this effort is more likely, saying “creating a search engine tied to the Facebook community would add great value to Facebook users.”
But Kay cautioned that this “also seems a stretch, since Facebook can already search its own property with existing technology, and it would be hard and expensive to beat Google at the search-algorithm game.”
Del Prete echoed a similar view, giving this scenario a 5% probability because search is simply beyond Facebook’s core expertise. “Would they construct the back end? Who would power it?” he asked.</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;"> 3.<span style="font-size: large;">A Music-Sharing Service</span>
“This ship has kinda sailed,” Del Prete said of a proprietary music offering. “I think [Facebook] would be late to the market and would be better off announcing a deep partnership for Facebook customers to have a better music experience.”
Rob Enderle of the Enderle Group also argues that music would be “a tough area to enter, given the number of competitors and the amount of lock-in Apple has,” referring to Apple Inc.’s AAPL -1.56% widely adopted iTunes.
But Kay said Facebook may just give this one a try, pointing out that music sharing seems “more plausible because Facebook is already about sharing, and such a service would keep users on the site for more time.”
Facebook already has a partnership with the Spotify music service. </span><br />
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<span style="font-family: Trebuchet MS, sans-serif;"> 4. <span style="font-size: large;">An e-commerce play</span>
This is what Enderle thinks would make sense for Facebook, noting that the company would “likely get plenty of partners given how powerful Amazon AMZN -0.01% has become.”
Kay of Endpoint Technologies also sees e-commerce as a likely path “because it solves important Facebook problem: monetization. Also, e-commerce would be less of a stretch technologically for the Facebook team,” he added.
Del Prete of IDC said there’s a 25% probability that Facebook is looking an e-commerce/online-shopping offensive.
Given his own view that Facebook may opt to make its own phone, he commented: “The e-commerce play that they have so far is interesting and could be further built out to encompass broader reach — and a better experience on a Facebook phone.”
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<span style="font-family: Trebuchet MS, sans-serif;">5. <span style="font-size: large;">TELEVISION STATION?</span> - NOW THAT WOULD BE aPerfectidea!! GREAT WAY TO PROMOTE CLIENT ADVERTISING!</span>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-7697858414174821680.post-12004571886954921532013-01-08T08:38:00.000-08:002013-01-09T05:50:56.558-08:00aPerfectidea.com Presents: What if Money didn't Matter. Amazing Video<iframe width="500" height="500" src="http://www.youtube.com/embed/8nif01WZ9aI" frameborder="0" allowfullscreen></iframe>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-7697858414174821680.post-82793514165442797952012-12-18T16:16:00.001-08:002012-12-18T16:16:18.764-08:00Facebook Prepares to Bring Video Ads to News Feed, Aims for TV Dollars<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5dV6o5rffkdlQtD9QDz-4ClTqalVhLqDJxv56RzSF3UfjNcq55dmvKOs1v47dbCVjPhwH73OQXfGllAGrvP4-L6_gMxnA7yuJE3A-vM6QmDvZq2IBq-vOYGi0jVNpUywyYKIcc9QZdMc/s1600/api.PNG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="203" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5dV6o5rffkdlQtD9QDz-4ClTqalVhLqDJxv56RzSF3UfjNcq55dmvKOs1v47dbCVjPhwH73OQXfGllAGrvP4-L6_gMxnA7yuJE3A-vM6QmDvZq2IBq-vOYGi0jVNpUywyYKIcc9QZdMc/s320/api.PNG" width="320" /></a><span style="color: black;">Facebook is set to unveil a new video-ad product in the first half of next year in its largest attempt to date to attract big swaths of ad dollars from TV advertisers, according to several industry executives who have been briefed on the company's plans over the past few weeks.</span></div>
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Facebook on the day of its IPO.</div>
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Facebook is still debating several product features, but has decided on this much to date, these executives said: By April at the latest, it will offer video advertisers the chance to target video ads to large numbers of Facebook users in their news feeds on both the desktop version of Facebook as well as on Facebook apps on mobile phones and tablets.</div>
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Facebook is leaning toward capping the length of these video ads at 15 seconds -- a move that could push ad agencies normally reluctant to cut down their 30-second commercials to do so. That decision could also mean that 15-second video ads would become more prevalent elsewhere on the web.</div>
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'Autoplay' ads</div>
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In what's sure to be a controversial move, the visual component of the Facebook video ads will start playing automatically -- a dynamic known as "autoplay" -- according to two of the executives. Facebook is still debating whether to have the audio component of the ads activated automatically as well, one of these people said.</div>
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On the desktop version of Facebook, the video ads are expected to grab a user's attention by expanding out of the news feed into webpage real estate in both the left and right columns -- or rails -- of the screen. Facebook is also working on a way to ensure that the video ads stand out on the mobile apps as well, though it is unclear how exactly the company will accomplish this. (Some details about the video-ad plans remain vague and could change as Facebook gets more feedback from clients.)</div>
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Advertisers will be able to shows their video ads to desktop users of Facebook, but Facebook has been highlighting the mobile versions of the product in meetings with ad agencies, demonstrating the product on both tablets and mobile phones. Advertisers will be able to show the same video ad to a Facebook user up to three times a day across various devices, two of the executives said.</div>
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All of the executives interviewed view the new video ad product as a blatant attempt on Facebook's part to wrest big ad dollars from TV budgets. Ad agencies have plenty of TV spots and increasingly want to extend their reach on the web. But TV-like inventory on the web is scarce, which is why ad rates at places such as Hulu are so high.</div>
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Inventory from scratch</div>
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Adding video ads to Facebook would create a huge new trough of inventory created essentially from scratch. With Facebook's scale, advertisers could target demographics as they do on TV as well as use the gross ratings point currency, which they use for TV.</div>
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Yet questions remain. How widely will advertisers be able to distribute these TV commercials on Facebook? Will they only be able to show them to their Facebook fans, and friends of their fans, or to the Facebook user base at large?</div>
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For the most part, videos from advertisers currently only appear in a user's news feed if that person, or a friend of that person, has "liked" that advertiser's brand page on the social network and the brand has posted a video to its page. But several of the executives Ad Age interviewed are suspecting that advertisers will be able to target these video ads to Facebook users whether or not the user or his friends has any relationship on Facebook with the advertiser.</div>
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"The assumption is that these would be widespread campaigns," one of the execs said. "They are looking to grab big chunks of money ... millions of dollars."</div>
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These executives stressed that Facebook has not indicated yet whether this will be case, but they note that the product would otherwise carry much less appeal to advertisers. It is not clear how Facebook will charge for the video ads. Video-ad prices are typically higher than other forms of web advertising.</div>
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At the top of the list of concerns is the autoplay function, which is often viewed as intrusive and sometimes as a source of fraud in the video-ad market, when autoplay ads count toward a view even if someone isn't watching them. Additionally, some of those interviewed said they are concerned that Facebook visitors will quickly become tired of ads from advertisers with which they or their friends have no relationship, even if advertisers tailor the ads based on information in a person's profile.</div>
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"There could be serious outrage," one of these people said.</div>
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Ad Age reached out to Facebook to inquire about the video-ad plans, and shared the details of what our reporting has uncovered. Facebook declined to comment.</div>
<br />Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-7697858414174821680.post-11739594898193241632012-12-09T10:46:00.001-08:002012-12-09T10:47:37.093-08:00Social Media ROI: FB Marketing Success Plan For BusinessesSocial Media has influenced how individuals interact with others and with brands. No longer does one-to-one communication take place behind closed doors. It now takes place in the wide-open spaces of the World Wide Web. It takes place on Facebook, Twitter, blogs and other social platforms.<br />
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Organizations have begun participating by offering customer support solutions, ‘ratings and reviews’ and direct venues for social engagement with their target audiences. Smart organizations initially invest heavily in listening posts before they act in the social media universe. In this way they can understand the social conversations taking place and they can significantly enhance their social brand image. The purpose of the ROI of social media is to help social marketers make better decisions, integrate their actions with traditional media and to justify their budgets through the measurement of past success.</div>
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FB Marketing Success Plan For Businesses</div>
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Anyone that owns a business is usually faced with a significant number of decisions to make and complications to sort through during the entire operational process. There are many owners that are much more focused than ever before on making sure that their revenue stream and growth efforts are as carefully monitored and watched whenever they are utilized. Any company owner considering this particular needs should be capable of creating a FB marketing success plan for companies to help make sure their growth efforts are a complete success.</div>
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The internet has grown into being the most powerful tools to use for effective growth campaigns and processes. This is a particular platform by which businesses are able to successfully grow and market themselves through the use of all kinds of virtual campaigns and effective tools that are set in place. There is also an incredible number of sites that are created on this platform that are very effective and sophisticated when set in place.</div>
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The use of Facebook continues to offer an exceptional source of effectiveness to businesses whenever they decide to perform their growth campaigns. Businesses owners are often unsure of how to focus on the idea of ensuring their campaigns are able to reach the right people and be as successful as possible. Creating the best strategy is usually performed when keeping several factors in mind.</div>
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Most owners begin their campaign efforts by making sure they have a thorough and guided understanding of the entire website. This is a social media platform that is filled with intricacies and various site options that are all able to be effectively used for different reasons which can be confusing and complicated. Making sure these are understood is always a significant part of their entire process.</div>
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There is also the need to make sure the tools and other metrics offered are able to be successfully implemented and understood for any growth efforts. The tools and metrics offered are usually quite effective at allowing the company to easily launch their campaigns while also being able to track and monitor their progress. These are usually free to use for any business during the campaign effort and should be taken full advantage of.</div>
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Businesses of any kind should also have a detailed understanding of who their niche consumers are and how to market to them. Each business in existence today is known to have very specific niche consumers that are more probable to become paying customers when marketed to successfully. Honing in on this niche base is usually the focused source of success for any business to weigh in.</div>
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The campaign tools and efforts that are used should also be launched in a relevant and effective manner. There are many instances where campaigns launched on the internet are filled with perceived spam content which often has an adverse effect on growth efforts that are striven toward. Using current and relevant techniques avoids the spam misconception that many consumers may have.</div>
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FB marketing success plan for companies is easily performed by the setting of goals. The goal setting effort is crucial in order to measure results and make adjustments as needed. This provides an opportunity to be assured that all opportunities for growth are as efficient as possible.</div>
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<br /></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-7697858414174821680.post-32590020634858772042012-12-06T12:17:00.001-08:002012-12-06T12:17:17.609-08:00aPerfectidea to Stimulate the Economy! FB needs to JUMP ON THIS!<div class="separator" style="clear: both; text-align: center;">
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The American Gaming Association (AGA) has launched a last-ditch effort to get Congress to act on an online poker bill that has been drafted by Nevada Sen. Harry Reid, the majority leader of the U.S. Senate.<br />
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The new campaign is urging the U.S. Congress to act now to pass legislation to establish federal guidelines for regulating and licensing legal online poker. Without such legislation, said the AGA, the U.S. is poised to see widespread legislation of all types of online gambling and a state-by-state patchwork of regulations that puts gaming patrons, problem gamblers and minors at unnecessary risk.<br />
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“Without swift congressional action, the U.S. will soon see the largest expansion of legal gambling in its history,” said AGA President Frank Fahrenkopf, Jr.<br />
“And without any federal guidelines in place, the result will almost certainly be inadequate oversight that creates a world of unnecessary risk and problems for law enforcement and U.S. consumers,” he added.<br />
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In its statement on Monday, the AGA noted that last December the Department of Justice released an opinion on the 1961 Federal Wire Act stating it bans only sports betting and not other forms on online wagering. Since that time, individual states across the country have moved quickly to advance various forms of online gambling.<br />
According to the position taken by the AGA, states should have the choice of whether to license and regulate online poker, but without a set of federal minimum standards, gaming patrons, problem gamblers and minors are put at an unnecessary risk.<br />
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The AGA said it has seen a draft version of the bill, entitled “The Internet Gambling Prohibition, Poker Consumer Protection and Strengthening UIGEA Act of 2012.”<br />
Senator Reid reportedly has been seeking a way to introduce the bill in the remaining days of the current session of Congress.<br />
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The bill has been identified as “only a draft” and does not necessarily represent a final version of legislation that would govern online poker throughout the country.<br />
Fahrenkopf said he believes Congress must establish standards on gambling operations and must also provide “a regulatory structure allowing for Native American casino operators – who will never agree to be regulated by the states – to be involved, and clarify and restore federal law so law enforcement communities have the tools necessary to prosecute illegal online gambling operators.”<br />
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Ray Poirier is the longtime executive editor at GamingToday.<br />
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-7697858414174821680.post-11692032784616428282012-11-30T18:10:00.001-08:002012-11-30T18:10:57.760-08:00Facebook stock quote!It made it back to its original IPO! This calls for a celebration!!! Woohoo!Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-7697858414174821680.post-60821346205605072682012-11-23T15:10:00.003-08:002012-11-23T15:10:52.889-08:00How to Use Facebook Ads to Get More Fans<div class="separator" style="clear: both; text-align: center;">
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Facebook advertising provides one of the most targeted opportunities on the internet to find new customers and connections. You can specify who will see the ad by age, sex, marital status, city and more. It’s fantastic!<br />
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I particularly like creating an ad for your Fan Page because you know everyone who clicks on your ad enjoys Facebook. With the precise targeting, you know anyone who clicks on your ad is your perfect demographic. Plus people can “Like” you right from the ad, they don’t have to even go to your Fan Page. How handy.<br />
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Here are 4 great tips to help you create an ad that will convert like botox in LA.<br />
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1.My biggest tip is to have a clear call to action in the ad. Give them a compelling sentence that says what you are all about and then tell them to click Like. You will a better click-thru ratio and Facebook rewards that by lowering your cost per click. It’s win-win!<br />
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2.Run some smaller test ads to see which one converts better. Even after 10-20 clicks you will get a sense as to what copy might be performing better. Then run the best performer with a bigger budget.<br />
Take a look at your current Fan page demographics to see where you should target the ad. Who loves you already? You may find more fans by sticking with your current demographic.<br />
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3.Rotate your ad frequently. If you are going to run a longer campaign, don’t be boring! Change it every few days if not daily. Spice it up with some different copy so people don’t feel that they have already seen the ad over and over.<br />
Just give it a go, it doesn’t cost an arm an a leg. Facebook also has a nice Help section for their Facebook ads here: http://www.facebook.com/adsmarketing<br />
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4. Watch my tutorial on Facebook Ads for more tips and tricks! Let me know what your experience has been with running a Facebook Ad.<br />
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-7697858414174821680.post-65653262627496254052012-11-17T11:25:00.004-08:002012-11-17T11:25:37.977-08:00Facebook (FB) Stock Jumps as 800 Million Shares Unlocked<br />
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Shares of social network Facebook (NASDAQ: FB) jumped today as 800 million shares were unlocked by early investors and employees, creating the biggest increase in stock available to the public since the company's disasterous public offering in May.<br />
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Facebook stock closed up over 12 percent at the end of trading in New York to $22.36 after its third lockup period expired. Under federal rules, certain insider shareholders are prohibited from selling in the months after a new share issue.<br />
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"Clearly there has been a lot of anticipation about today's lockup expiration and what that may mean for the shares," said Rick Summer, an analyst with investment firm Morningstar.<br />
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Shares of the social media giant have recovered somewhat after falling drastically from Facebook's initial public offering price of $38.<br />
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The conventional wisdom is that a large increase in the number of unlocked shares would put downward pressure on the stock price.<br />
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Summer said that may have led to a somewhat self-fulfilling prophesy as investors sat on the sidelines waiting to purchase stock. Some investors may also be waiting for greater gains or to recoup losses from their purchase price.<br />
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"Certainly there was a delay and pent up demand in shares," he said.<br />
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However, Summer said he is encouraging clients to focus on fundamentals of the company and what their shares are worth.<br />
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For Morningstar, that is a $32 a share in fair value, so Summer calls the current price "attractive."<br />
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In October, Facebook reported better than expected third-quarter results, such as growth in ad revenue and a "meaningful" mobile advertising business that should generate more than $1 billion over the next four quarters, expects Morningstar. Ad revenue grew 36 percent from 2011 mostly from new advertising products.<br />
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The company said its News Feed advertising product is generating about $4 million in revenue per day, with 75 percent that from mobile ads.<br />
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Nevertheless, the company reported a loss of $59 million in the third quarter, compared with profit of $227 million a year ago in the same quarter.<br />
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Risks to Facebook's profitability remain, Morningstar states. Those include regulations that could prevent the company from tracking users, detracting from the value of its advertising platform, and a potential exodus of users turned off by excessive advertising and privacy fears.<br />
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By SUSANNA KIM (@skimm)<br />
Nov. 14, 2012<br />
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Unknownnoreply@blogger.com1