Wednesday, September 10, 2014

Facebook now worth more than $200 billion

SAN FRANCISCO (MarketWatch) - Facebook Inc. FB, -1.57% shares rallied Monday as the social network's market cap continued climbing above the $200 billion mark. Facebook crossed that milestone on Friday when the Internet powerhouse's market value climbed to $200.9 billion. On Monday, Facebook shares edged higher by about 1% to close at $77.89, pushing its market value up to $202.5 billion. Facebook shares have risen more than 40% year-to-date.

**Benjamin Pimentel has no affiliation with  (Article written)

Tuesday, December 17, 2013

Facebook launches video ads.. #FB @ $54.90 a share... NICE!!

The feature offers companies a new way to promote movies and products on smartphones and computers, and is being tested with a small group of Facebook users.

"Rather than having to click or tap to play, videos will begin to play as they appear onscreen -- without sound," Facebook (FB, Fortune 500) said in a statement. When users tap the videos, the sound will turn on and the video will play in full-screen mode.

Investors cheered the news. Shares of Facebook (FB, Fortune 500) gained nearly 2% in early trading and hit a new all-time high on hopes that the new video ads will boost the company's revenues.
Related: Instagram launches direct messaging

Analysts at Oppenheimer estimate Facebook could gain as much as $8.4 billion per year in revenue once the program is fully rolled out.
But don't expect a flood of video to start clogging up your online experience just yet.

The company says only a few Facebook users will see video ads this week. It's testing the feature with one company, Summit Entertainment, which is promoting its new movie Divergent, starring Kate Winslet.
Facebook has been working to improve the video experience for users since September. It says users view, like, share and comment on content more often if videos begin playing automatically.
For users who don't want to see the videos, Facebook suggests quickly scrolling past them.

Facebook also says the new ads will not eat into mobile data plans, explaining that videos will only download when devices are connected to WiFi.

Saturday, October 19, 2013 | The Next Evolution of Facebook Platform. Stock is CURRENT and UPDATED. :)

Just last week, a small chunk of the tech press was surprised to find invitations for a Facebook announcement waiting in their mailbox.

“A small team has been working on a big idea,” it read.

The only other thing Facebook would say about the announcement is that they’d be showing a “new product”. No comment on what it might be, or which team it would come from. With that said, we think we’ve got a pretty good idea of what to expect.


The Next Evolution of Facebook Platform - CLICK HERE


aPerfectidea...STARTS HERE!

Monday, August 5, 2013

Facebook Hires First CMO Gary Briggs From Google.

Facebook has tapped a seasoned technology marketing executive most recently with Google to be its first-ever CMO.

Gary Briggs, who'd previously been chief marketer at Motorola Mobility upon Google closing its acquisition of the hardware maker in May 2012, is taking on the role of CMO. He officially replaces Eric Antonow, VP-product marketing, who's overseen the company's marketing efforts since 2010.

 Briggs has been tasked with leading Facebook’s marketing and branding efforts, according to AdAge, and will oversee the Facebook teams responsible for product marketing, platform marketing and events, communication design, brand marketing and content strategy.

 "Facebook isn't just a company. For more than a billion people, it's their connection to the friends and things they care about most," Briggs said in a statement. "Telling the story of such an important and still very young brand is an incredible opportunity, and I cannot wait to get started." - Gary Briggs

Meanwhile, take a look at the latest Stock Price. #HeLLzYes

Monday, July 1, 2013

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Thursday, April 11, 2013

Facebook unveils sharper ad-targeting tool

Facebook’s FB +1.78% “partner categories” feature, which was unveiled Wednesday, lets advertisers target ads to “more categories of people,” the company said in a blog post. “For example, a local car dealership can now show ads to people who are likely in the market for a new car who live near their dealership,” the post said. Currently, advertisers can show ads to users based on their “expressed interests” on Facebook.

With the new feature, advertisers can also show ads to users “based on the products and brands they buy across both desktop and mobile.”

 Wedbush analyst Michael Pachter said the feature is similar to how Google’s GOOG -0.26% business works. “It’s a good move, and will give advertisers greater confidence that they are reaching a relevant audience,” he told MarketWatch.

 The feature “adds a self-serve feature that will enable local ad purchases. It makes Facebook more robust for the average advertiser.” The new feature will initially include 500 unique groups. Facebook stressed that “no personal information is shared between Facebook, third parties or advertisers.” Click to Play Mossberg reviews Facebook Home Facebook's Home app is the boldest attempt by a non-software company to re-imagine a phone's interface, Walt Mossberg says on digits.

 “The advertiser only knows the size of the audience and can’t access any information about individuals included in a category,” the post said. Facebook has gotten in trouble in the past for they way it handled user information, particularly their purchases.

The company was sued a few years ago over a feature called Beacon, in which users’ transactions were posted on their public profiles. Facebook later shut down the program after it settled a class-action suit. Paul Levy, an attorney with Public Citizen, a legal-advocacy organization based in Washington, said the new Facebook offering can still raise privacy issues. “I have mixed feelings,” he told MarketWatch. “There are some privacy concerns, even if the data is not individualized. You sort of worry about the data accumulation.”

 He added that “once the database exists, it can be subpoenaed, and some people don’t like the fact the system marks them down because it’s creepy.” Facebook shares closed trading on Wednesday up 3.7% at $27.57.

If your wondering..

***Updated Daily**

What is A Perfect Idea?

Defined as: (according to

PERFECT -exactly fitting the need in a certain
situation or for a certain purpose..

IDEA - a plan of action; an intention

Really no need to say much more...