Tuesday, December 17, 2013

Facebook launches video ads.. #FB @ $54.90 a share... NICE!!

The feature offers companies a new way to promote movies and products on smartphones and computers, and is being tested with a small group of Facebook users.

"Rather than having to click or tap to play, videos will begin to play as they appear onscreen -- without sound," Facebook (FB, Fortune 500) said in a statement. When users tap the videos, the sound will turn on and the video will play in full-screen mode.

Investors cheered the news. Shares of Facebook (FB, Fortune 500) gained nearly 2% in early trading and hit a new all-time high on hopes that the new video ads will boost the company's revenues.
Related: Instagram launches direct messaging

Analysts at Oppenheimer estimate Facebook could gain as much as $8.4 billion per year in revenue once the program is fully rolled out.
But don't expect a flood of video to start clogging up your online experience just yet.

The company says only a few Facebook users will see video ads this week. It's testing the feature with one company, Summit Entertainment, which is promoting its new movie Divergent, starring Kate Winslet.
Facebook has been working to improve the video experience for users since September. It says users view, like, share and comment on content more often if videos begin playing automatically.
For users who don't want to see the videos, Facebook suggests quickly scrolling past them.

Facebook also says the new ads will not eat into mobile data plans, explaining that videos will only download when devices are connected to WiFi.

Saturday, October 19, 2013

aPerfectidea.com | The Next Evolution of Facebook Platform. Stock is CURRENT and UPDATED. :)

Just last week, a small chunk of the tech press was surprised to find invitations for a Facebook announcement waiting in their mailbox.

“A small team has been working on a big idea,” it read.

The only other thing Facebook would say about the announcement is that they’d be showing a “new product”. No comment on what it might be, or which team it would come from. With that said, we think we’ve got a pretty good idea of what to expect.


The Next Evolution of Facebook Platform - CLICK HERE


aPerfectidea...STARTS HERE!

Monday, August 5, 2013

Facebook Hires First CMO Gary Briggs From Google.

Facebook has tapped a seasoned technology marketing executive most recently with Google to be its first-ever CMO.

Gary Briggs, who'd previously been chief marketer at Motorola Mobility upon Google closing its acquisition of the hardware maker in May 2012, is taking on the role of CMO. He officially replaces Eric Antonow, VP-product marketing, who's overseen the company's marketing efforts since 2010.

 Briggs has been tasked with leading Facebook’s marketing and branding efforts, according to AdAge, and will oversee the Facebook teams responsible for product marketing, platform marketing and events, communication design, brand marketing and content strategy.

 "Facebook isn't just a company. For more than a billion people, it's their connection to the friends and things they care about most," Briggs said in a statement. "Telling the story of such an important and still very young brand is an incredible opportunity, and I cannot wait to get started." - Gary Briggs

Meanwhile, take a look at the latest Stock Price. #HeLLzYes

Monday, July 1, 2013

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Thursday, April 11, 2013

Facebook unveils sharper ad-targeting tool

Facebook’s FB +1.78% “partner categories” feature, which was unveiled Wednesday, lets advertisers target ads to “more categories of people,” the company said in a blog post. “For example, a local car dealership can now show ads to people who are likely in the market for a new car who live near their dealership,” the post said. Currently, advertisers can show ads to users based on their “expressed interests” on Facebook.

With the new feature, advertisers can also show ads to users “based on the products and brands they buy across both desktop and mobile.”

 Wedbush analyst Michael Pachter said the feature is similar to how Google’s GOOG -0.26% business works. “It’s a good move, and will give advertisers greater confidence that they are reaching a relevant audience,” he told MarketWatch.

 The feature “adds a self-serve feature that will enable local ad purchases. It makes Facebook more robust for the average advertiser.” The new feature will initially include 500 unique groups. Facebook stressed that “no personal information is shared between Facebook, third parties or advertisers.” Click to Play Mossberg reviews Facebook Home Facebook's Home app is the boldest attempt by a non-software company to re-imagine a phone's interface, Walt Mossberg says on digits.

 “The advertiser only knows the size of the audience and can’t access any information about individuals included in a category,” the post said. Facebook has gotten in trouble in the past for they way it handled user information, particularly their purchases.

The company was sued a few years ago over a feature called Beacon, in which users’ transactions were posted on their public profiles. Facebook later shut down the program after it settled a class-action suit. Paul Levy, an attorney with Public Citizen, a legal-advocacy organization based in Washington, said the new Facebook offering can still raise privacy issues. “I have mixed feelings,” he told MarketWatch. “There are some privacy concerns, even if the data is not individualized. You sort of worry about the data accumulation.”

 He added that “once the database exists, it can be subpoenaed, and some people don’t like the fact the system marks them down because it’s creepy.” Facebook shares closed trading on Wednesday up 3.7% at $27.57.

Thursday, March 21, 2013

Facebook Presence Is an Important Clue to a Social Venture's Future!

Fledgling social entrepreneurs may have a lot of passion, but they usually don't have much of a track record, a circumstance that leaves would-be backers to wonder: Which have the potential to become genuine world-changers? Which are likely to achieve significant social impact within an attractive business model? Potential customers are also left wondering: Which of these ventures are worthy of my attention and support? It turns out one of the best clues may be on Facebook. Last summer, Social Enterprise @ Goizueta set out with Village Capital, a peer-based accelerator program, to learn (among other things) whether social entrepreneurs with larger social-media followings are showing greater commercial promise.

In an analysis of data from roughly a hundred social entrepreneurs, we found a clear connection between a venture's Facebook presence and its commercial performance. The average annual revenue for ventures that had set up dedicated Facebook accounts was roughly $142,000, considerably greater than the $77,000 for ventures that hadn't set up such accounts. For those with Facebook accounts, the correlation between number of likes and revenue earned was a robust 0.38 (correlations range from zero to one). Social ventures with bigger Facebook networks also were more successful in raising capital: The correlation between number of Facebook likes and capital raised was 0.34. Ventures with active Twitter accounts earned more revenue, on average (roughly $149,000, compared with $69,000), and raised more capital ($147,000 versus $67,000).

However, the number of followers showed practically zero correlation with revenue earned or capital raised. What does this mean for would-be investors and for the supporters (both individuals and organizations) of social entrepreneurs? A larger Facebook network suggests that a social-venture idea has legs. It seems to signal that an enterprise's theory of how to effect change resonates with a lot of people and that the organization is developing a "voice" for effectively communicating its ideas to customers — a crucial success factor. In other words, show me a fledgling enterprise with a big Facebook following, and I'll show you a venture that's poised to bring in revenue and capital over the short term.

 So what does it take to create these larger online networks?

 Here, we gleaned some additional insights from a separate analysis of 281 social ventures that applied to participate in the 2010 or 2011 Summer Institutes run by the Unreasonable Institute, the Colorado-based social-enterprise accelerator.

 We found that social media is a young person's — specifically, a young woman's — game. Ventures with founders over the age of 40 tend to be less adept at developing their social-media networks, and female entrepreneurs are building stronger social-media presences. Ventures dedicated to peace or human rights do significantly better when it comes to developing larger Facebook presences. On the other hand, Twitter-network advantages are observed among social ventures that are working in the Americas and among entrepreneurs who were invited to participate in the Summer Institute programs. The former effect might reflect the supply or demand of social-media networking — American social entrepreneurs might have better savvy, or typical stakeholders in the Americas might be more faithful users of Facebook and Twitter. The latter effect points to a possible specific benefit flowing to social entrepreneurs who participate in accelerator programs.

 A multipronged approach to social media seems to pay off. Facebook likes increase when a venture has an active Twitter and LinkedIn presence. Similarly, Twitter followers are more numerous when the venture is active on Facebook and LinkedIn. This makes sense to Milaap.org, a social enterprise in Bangalore that crowdsources low-cost capital for microfinance institutions through its online platform. Milaap.org is highly successful with its social-media efforts and emphasizes that it works hard to link Facebook and Twitter as closely as possible. One of the most encouraging findings to emerge from our research is that when it comes to generating social-media followings, social ventures in internet or marketing sectors don't do any better than their peers in other fields. Nor do we see advantages for entrepreneurs with deep experience or advanced degrees.

 What this last point implies is that you don't need to be a high-tech whiz, a marketing expert, an experienced entrepreneur, or an academic star to generate social-media excitement about a world-changing venture. Instead, all social entrepreneurs should simply "keep an eye on what's trending, what people are talking about, what memes are popular — and then tap into that," says Shubhashree Sangameswaran of Milaap.org. Sangameswaran advises would-be entrepreneurs to "spend time figuring out what kind of an audience you'd like to attract. Then, create good content that's relevant to your field, and engaging. Basically, be visible." Good advice, because the data seem to show that it is just this kind of visibility that translates into greater revenue and investment, two critical inputs for any entrepreneur who genuinely wants to change the world.

If your wondering..

***Updated Daily**

What is A Perfect Idea?

Defined as: (according to dictionary.com)

PERFECT -exactly fitting the need in a certain
situation or for a certain purpose..

IDEA - a plan of action; an intention

Really no need to say much more...