Friday, September 26, 2014

5 Things to Know About Ello, the Social Network with a Manifesto

The Internet is abuzz over Ello, a new social network that launched this past summer and is enjoying a spike in sign-ups.

Ello describes itself as “simple, beautiful, and ad-free social network.” But others are calling it the “anti-Facebook,” partly because it doesn’t require people to use real identities. That issue recently came to a head when Facebook FB +2.03% ran afoul of drag queens who were using stage names instead of legal names for their profiles. The LGBT community is credited with putting some wind in Ello’s sails.

The idea that a fledgling social network might be able to challenge the Facebook juggernaut, and do so while promising an environment free of Facebook’s thorniest areas – ads and data tracking – has lips wagging.

If you aren’t caught up on Ello, here are five things to know:

What Exactly Is Ello?

Ello is a new, free social network built by artists and programmers. The main things you need to know are that Ello doesn’t show ads and claims it won’t sell data about you to third parties. Anyone who signs up for Ello can opt out of Google GOOGL +0.45% Analytics when visiting the site, which stops Google Analytics from using any data Ello may have collected about you. Ello also respects do not track settings in browsers, something other tech leaders like Yahoo have given up on recently.

Should Facebook Be Worried?

“Your social network is owned by advertisers.”

The first few lines of Ello’s manifesto are a thinly veiled dig at Facebook, which tracks people across the Web and uses the data so that marketers can better target people with ads. “You are the product that’s bought and sold,” the manifesto says, speaking to the growing frustrations of Facebook users.

Will Ello be a Facebook killer? For people tired of being tracked or for those who don’t want to use their real identities, Ello offers an alternative. The site says it will remain ad-free and that its entire structure is based around a no-ad and no data-mining policy.

But the last 10 years has seen challengers both big (Google+) and small (Path) fail to knock Facebook from its perch. It is too soon to tell if Ello is just a timely fad or a social network here to stay, but its buzz suggests there are pockets of people on the social web interested in alternatives.

Does Ello Collect Any Information?

Yes, it does.

Ello collects location, language, referring web sites and time spent on Ello. Before that information is stored anywhere, such as Google’s servers, Ello says the IP address (sort of like a computer’s social-security number) logged during your visit is stripped and anonymized – meaning it is difficult for Ello, Google or anyone to trace the data back to any one user.

According to its privacy policy, Ello uses this information “to understand how people use Ello” and to help it improve. You can opt out of sharing any information at all.

There are certain caveats, Ello says. If you use either Google’s Chrome web browser, an Android smartphone, or Google services like search or YouTube, your web browser or device may send data back to Google that Ello can’t control.

How Will Ello Make Money?

Ello is free, but it is still a for-profit outfit. It plans to make money by occasionally offering paid add-on features. The “Coming Soon” section of Ello’s website lists a number of features down the road, including multimedia commenting, a notification center, private messaging and video integration. It’s unclear which of those will be paid add-ons.

Can I Join?

The site is free to join but still in beta. You can only join by receiving an invitation from someone already on the site or by requesting one here.

Don’t hold your breath. This past week, Ello went from receiving 4,000 invite requests an hour to 31,000 requests an hour, according to Betabeat. Invites have even popped up on eBay

Wednesday, September 10, 2014

Facebook now worth more than $200 billion

SAN FRANCISCO (MarketWatch) - Facebook Inc. FB, -1.57% shares rallied Monday as the social network's market cap continued climbing above the $200 billion mark. Facebook crossed that milestone on Friday when the Internet powerhouse's market value climbed to $200.9 billion. On Monday, Facebook shares edged higher by about 1% to close at $77.89, pushing its market value up to $202.5 billion. Facebook shares have risen more than 40% year-to-date.

**Benjamin Pimentel has no affiliation with  (Article written)

Tuesday, December 17, 2013

Facebook launches video ads.. #FB @ $54.90 a share... NICE!!

The feature offers companies a new way to promote movies and products on smartphones and computers, and is being tested with a small group of Facebook users.

"Rather than having to click or tap to play, videos will begin to play as they appear onscreen -- without sound," Facebook (FB, Fortune 500) said in a statement. When users tap the videos, the sound will turn on and the video will play in full-screen mode.

Investors cheered the news. Shares of Facebook (FB, Fortune 500) gained nearly 2% in early trading and hit a new all-time high on hopes that the new video ads will boost the company's revenues.
Related: Instagram launches direct messaging

Analysts at Oppenheimer estimate Facebook could gain as much as $8.4 billion per year in revenue once the program is fully rolled out.
But don't expect a flood of video to start clogging up your online experience just yet.

The company says only a few Facebook users will see video ads this week. It's testing the feature with one company, Summit Entertainment, which is promoting its new movie Divergent, starring Kate Winslet.
Facebook has been working to improve the video experience for users since September. It says users view, like, share and comment on content more often if videos begin playing automatically.
For users who don't want to see the videos, Facebook suggests quickly scrolling past them.

Facebook also says the new ads will not eat into mobile data plans, explaining that videos will only download when devices are connected to WiFi.

Saturday, October 19, 2013 | The Next Evolution of Facebook Platform. Stock is CURRENT and UPDATED. :)

Just last week, a small chunk of the tech press was surprised to find invitations for a Facebook announcement waiting in their mailbox.

“A small team has been working on a big idea,” it read.

The only other thing Facebook would say about the announcement is that they’d be showing a “new product”. No comment on what it might be, or which team it would come from. With that said, we think we’ve got a pretty good idea of what to expect.


The Next Evolution of Facebook Platform - CLICK HERE


aPerfectidea...STARTS HERE!

Monday, August 5, 2013

Facebook Hires First CMO Gary Briggs From Google.

Facebook has tapped a seasoned technology marketing executive most recently with Google to be its first-ever CMO.

Gary Briggs, who'd previously been chief marketer at Motorola Mobility upon Google closing its acquisition of the hardware maker in May 2012, is taking on the role of CMO. He officially replaces Eric Antonow, VP-product marketing, who's overseen the company's marketing efforts since 2010.

 Briggs has been tasked with leading Facebook’s marketing and branding efforts, according to AdAge, and will oversee the Facebook teams responsible for product marketing, platform marketing and events, communication design, brand marketing and content strategy.

 "Facebook isn't just a company. For more than a billion people, it's their connection to the friends and things they care about most," Briggs said in a statement. "Telling the story of such an important and still very young brand is an incredible opportunity, and I cannot wait to get started." - Gary Briggs

Meanwhile, take a look at the latest Stock Price. #HeLLzYes

Monday, July 1, 2013

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